When it comes to selling your home, first impressions matter and that initial impression often happens before the front door is even opened. Potential buyers tend to form opinions about a property from the outside before stepping inside, and that's where kerb appeal comes into play.
Kerb appeal is the visual attractiveness of your home’s exterior, which includes everything from your front garden to the condition of your front door. In a competitive property market, enhancing how your home looks from the outside can tip the scales in your favour.
What is kerb appeal?
In simple terms, kerb appeal refers to how attractive your home looks from the street. This includes the state of your garden, the condition of the driveway, the paintwork on your house, and even the front door. It's about ensuring the exterior of your home looks inviting, well-maintained, and cared for. When selling a home, a buyer’s first impression often comes from the outside, so it’s important to make sure it’s in great shape before the viewings begin.
Why kerb appeal is important for vendors
1. The power of first impressions
In the competitive UK housing market, buyers often see several properties in a day. The moment they pull up outside your home, they’ll make a snap decision about what to expect inside. A tidy, well-maintained front garden, a freshly painted door, and clear driveways signal to potential buyers that the property has been well cared for. If the outside looks neglected, buyers may assume the inside is the same, even if that’s not the case.
2. It sets the tone for the rest of your viewings
If buyers are impressed with your home’s exterior, they’ll be excited to see more. Curb appeal sets a positive tone for the viewing and can create a sense of anticipation. In contrast, a poorly kept exterior can leave them feeling indifferent, or worse, may cause them to turn away before even stepping through the door. When the outside looks attractive, buyers will be more likely to imagine themselves living in the property, making them more likely to make an offer.
3. It can increase the value of your home
Boosting curb appeal doesn’t just improve the look of your home; it can also increase its value. Simple improvements like tidying up the garden, adding a fresh coat of paint, or upgrading the front door can help your property stand out in a crowded market. In fact, research has shown that homes with great curb appeal tend to sell faster and for a higher price than those that lack it. Small investments in improving the exterior can yield significant returns when it comes to selling.
4. Attract more buyers with better photos
In today’s digital age, the first place many buyers will see your home is online. Listing photos are the first point of contact with your property, and a house with great curb appeal will capture attention straight away. If the outside of your home is appealing, you’ll likely get more viewings, leading to more offers. On the other hand, dull or messy photos can deter buyers before they’ve even stepped inside.
Simple ways to smarten up the outside of your home
Making your home more attractive from the outside doesn’t have to cost a fortune. Here are a few simple and cost-effective ways to improve your home’s kerb appeal:
1. Tidy the garden
Mow the lawn, trim the hedges, and clear any weeds or debris. Add some seasonal plants or flowers to brighten up the space. Even a few pots of colourful plants near the front door can make a big difference.
2. Freshen up the paintwork
The paint on your front door, windows, and fascia boards can easily show signs of wear over time. A fresh coat of paint in a neutral tone or bold colour (depending on the style of your home) can instantly modernise and refresh the exterior.
3. Upgrade your front door
The front door is one of the first things buyers will notice. Consider replacing an old door, or simply adding a new handle, letterbox, or a coat of paint. A stylish doormat or a wreath can also make the entrance more inviting.
4. Add lighting
Proper outdoor lighting can make your home look more welcoming, especially for evening viewings. Install lights near the entrance, along the driveway, or even garden lights to highlight features such as trees or shrubs.
5. Repair or clean the driveway
If your driveway has cracks or is filled with weeds, it can make the whole exterior seem unkempt. Fixing any cracks or cleaning the driveway to remove stains will create a neat, well-maintained look.
Final thoughts
A little effort to improve your home’s curb appeal can go a long way. It not only creates a strong first impression, but it can also increase the value of your home and attract more buyers. By paying attention to the exterior of your property, you can set the tone for a successful sale, leaving potential buyers eager to see what’s inside. Remember, it’s not always about major renovations. Simple, thoughtful changes can make a big difference. When you make the outside of your home look welcoming and well cared for, you're much more likely to sell quickly and at a price that works for you.
