We continue to see strong demand for London’s most prestigious addresses, with Mayfair’s W1K postcode commanding the highest property price premium in the capital. A recent analysis of London’s prime postcodes confirms that buyers are willing to pay significant premiums for properties located near the city's most iconic landmarks, with Claridge’s, The Dorchester, and The Connaught leading the way in price per square foot.
London’s Most Exclusive Property Hotspots
A study of 13 prime postcodes across London highlights the areas with the highest property values and premiums over their respective borough averages.
W1K, Mayfair: The Pinnacle of Prime London
Average price per square foot: £2,265
Premium over Westminster average: 88%
Home to: Claridge’s, The Dorchester, The Connaught
Mayfair’s W1K postcode stands out as London’s most prestigious address, boasting the highest price per square foot and the largest premium over its borough average. Properties here command an 88% premium over the wider Westminster borough, where the average sits at £1,207 per sq. ft.
SW1X, Knightsbridge: A Close Competitor
Average price per square foot: £2,208
Premium over Kensington & Chelsea: 67%
Home to: The Mandarin Oriental
Knightsbridge’s SW1X postcode is another ultra-prime destination, with an average property price of £2,208 per sq ft. Despite Kensington & Chelsea being London’s most expensive borough, properties near The Mandarin Oriental still command a 67% premium over the area’s wider average.
Other Notable Prime Postcodes
Postcode
Notable Landmarks
Average Price Per Sq. Ft.
Premium Over Borough
W1J, Mayfair
The Ritz, Annabel’s, Hakkasan
£1,873
55%
WC2, Westminster
The Ivy, The Savoy
52% premium
Top for annual price growth (+27%)
EC3, City of London
Sky Garden
47% premium
London’s Fastest Growing Prime Locations
Not only do these exclusive postcodes command top prices, but some have also seen remarkable price growth over the past year:
WC2 (The Ivy & The Savoy) saw the fastest price growth, up 27% in 2024.
SW1X (Knightsbridge, The Mandarin Oriental) followed, with a solid 11% annual increase
Final Thoughts
London’s ultra-prime property market remains resilient, with Mayfair and Knightsbridge continuing to lead in price premiums and buyer demand. The data confirms that buyers are still willing to pay a premium for properties near London’s most prestigious landmarks, with demand driving up both values and transaction volumes. At Winkworth, we specialise in London’s prime and super-prime property markets. Whether you're buying, selling, or investing in one of the capital’s most sought-after locations, our expert team is here to guide you. Get in touch today to discuss your next move in London’s luxury property market.
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