
All posts
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March 20, 2025
London’s Prime Property Premiums
We continue to see strong demand for London’s most prestigious addresses, with Mayfair’s W1K postcode commanding the highest property price premium in the capital. A recent analysis of London’s prime postcodes confirms that buyers are willing to pay significant premiums for properties located near the city's most iconic landmarks, with Claridge’s, The Dorchester, and The Connaught leading the way in price per square foot.
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March 17, 2025
Number of £1 Million Homes Hits Record High
New data confirms a sharp rise in £1 million+ homes across the country. Fresh analysis reveals that one in every 42 homes in Great Britain is now worth at least £1 million, with London leading the way, where one in 11 homes has now reached this threshold.
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March 13, 2025
Prime Central London's Rental Market: Luxury Living, No Strings Attached
The Prime Central London property landscape is experiencing a significant shift, with growing numbers of high-net-worth individuals opting to rent rather than buy luxury properties. This trend signals a fundamental change in how wealth interacts with the capital's most prestigious postcodes – and begs the question: is high-end renting becoming the new buying?
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March 10, 2025
Comeback Season: Spring Sparks a Surge in PCL's Luxury Market
Prime Central London's spring market is showing encouraging signs of revival, with strategic pricing and international interest creating notable activity despite broader supply increases across the capital.
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February 26, 2025
London’s Busiest Prime Property Markets of 2024 Ranked
We are continuing to see strong demand for prime London properties, with high-value transactions taking place across the capital.
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February 24, 2025
London’s Top-Performing Rental Markets of 2024 Ranked
At Winkworth, we’ve seen strong demand in London’s rental market throughout 2024, with Shoreditch, Canary Wharf, and Ealing emerging as the city’s best-performing rental locations. These areas recorded the highest and most consistent rental price growth, reflecting both domestic and international demand.
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February 20, 2025
Prime London Property Market Sees Surge in Sales Listings Amid Softer Rental Activity
We are currently seeing a shift in the Prime London property market, with a significant increase in sales supply while rental activity slows. The latest LonRes data highlights a notable rise in new sales listings, alongside price reductions on established properties, indicating a dynamic and evolving landscape for buyers and sellers alike.
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February 17, 2025
Prime London Property Market Trends to Watch in 2025
As we step into 2025, several key themes are shaping buyer preferences and investment strategies. From the rise of Marylebone as a new super-prime hotspot to the increasing presence of wealthy American buyers and the growing appeal of wellness technology, here are the key developments to watch in the year ahead.
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January 23, 2025
Prime London Property Market Sees Rising Demand
At Winkworth, we’re seeing renewed energy in Prime London’s property market as demand surged during the fourth quarter of 2024. Despite challenges such as increased second home stamp duty rates, high-end buyers were motivated by time-sensitive opportunities, resulting in a notable uptick in transactions across the £2m to £10m and £10m+ market segments.
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January 20, 2025
London’s Most Expensive Streets: Knightsbridge Tops the List in 2024
At Winkworth, we understand the unique appeal of London’s most exclusive addresses, which continue to command some of the highest property prices in the UK. According to Lloyds’ latest study, Knightsbridge has taken the crown as the country’s most expensive street in 2024, with the average property price reaching an astonishing £21.4 million. This data underscores London’s enduring allure as a global hub for luxury living and high-value real estate.
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January 16, 2025
Winkworth Reflects on a Strong 2024 and Optimistic Outlook for 2025
At Winkworth, we’re proud to reflect on a successful 2024, a year that saw a significant rise in property sales and steady performance in the rental market. With our 190th anniversary approaching in 2025, this milestone underscores our long-standing commitment to excellence in the property market.
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January 13, 2025
London Regains Crown as Europe’s Top City for Residential Investment
At Winkworth, we are thrilled to see London reclaim its position as Europe’ most attractive city for residential investors. This recognition highlights London’s enduring appeal as a leading global hub for real estate, bolstered by its strong fundamentals and dynamic living environment.