Winkworth Reflects on a Strong 2024 and Optimistic Outlook for 2025

Impressive Sales Growth

Winkworth achieved a remarkable 23% increase in property sales in 2024 compared to 2023, with agreed sales up 19% in the first half of the year and 27% in the second half. This growth reflects a recovery in buyer confidence, driven by easing borrowing costs and reduced political uncertainty. Our team completed 19% more sales year-on-year, a testament to our proactive approach and strong market positioning. 

Looking ahead, we anticipate continued positive activity in 2025, particularly in the first quarter, as first-time buyers aim to complete transactions before the April 2025 expiration of the stamp duty discount. Real wage growth and expectations of lower interest rates are expected to sustain momentum throughout the year.

Rental Market Performance

While lettings activity softened slightly, with 5% fewer new applicants in 2024 compared to 2023, rental revenue grew by 5-6%, driven by rising rental prices. This demonstrates the resilience of our lettings business and its ability to adapt to market changes.

Financial Strength and Strategic Investments

Winkworth expects to report pre-tax profits of £2.35 million for 2024, up from £2.15 million in 2023 and in line with expectations. This growth is a result of strategic investments in talent acquisition, office acquisitions, and franchise expansions, which are set to further bolster our position in 2025 and beyond.

Dominic Agace, CEO of Winkworth, shared his optimism: “The positive trends in sales activity witnessed in H2 2024 bode well as we enter 2025. As a well-balanced sales and lettings business, we are in a good position to take advantage of an increase in sales transactions. Our investments in talent and infrastructure will continue to strengthen our market presence in the years ahead.”

Celebrating 190 Years of Excellence

As we mark our 190th anniversary in 2025, Winkworth’s legacy as a trusted estate agency is stronger than ever. We look forward to continuing to serve buyers, sellers, landlords, and tenants with the expertise, innovation, and personalized service that have defined us since our establishment in Mayfair in 1835. Here’s to another year of success in London and beyond.